Social Media Workshop

As a small photography business owner that has a limited budget for traditional marketing efforts, social media and the internet should be playing huge role in helping you gain new clients and grow your business.

While many of us have entered the social media space, there is always room for improvement and definitely ways to streamline the work load, while increasing your conversation ratios of casual followers to paying clients.

Does these statements sound familiar?

I have a website, Why do I need Social Media?

I am ready to use the internet and social media in a smart and meaningful way–without taking time from your primary business?

I want to reach and engage prospects directly instead of wasting time and money on passive advertising?

I want to create a community of advocates who promote and support your business for you?

Is there a special connection to customers that you've heard others have–but you're missing?

Does the ever-changing information about social media confuse you?

And–maybe you'd like some expert guidance to help you understand and use all that social media has to offer?

Some Quick Facts about Social Media That We Will Address

Facebook has 1 billion users, twitter has about 500 million. How many of those users do you think could be potential customers?

Social media increases your online presence, making your company easier to find through searches and organically.

Posting on Social Media increases your brands exposure, and who wouldn't want more exposure?

Social Media gives you a free platform where you can have conversations directly with customers that may otherwise never hear of your company!

Complaints happen. Addressing public customer complaints quickly and efficiently can contain the spread of negative feedback, and can also help create new raving fans.

Our Social Media Workshop is a great way to help you and your staff identify your target audience and establish a strong message you'd like to deliver through a number of social media outlets. We will help you identify the best social media platforms for your business, because what's right for some isn't right for all. We will make sure you and your staff become comfortable communicating with your customers and creating meaningful conversations online.

It's a great way to align your marketing strategies with your online media initiatives, and make social media work for you.

About Your Instructor

Kevin Pepper has over 12 years working in the Internet industry for large multi-national organizations and some of Canada’s largest media companies. Companies such as Canwest, Sun Media and Trader Classified Media.

From managing one of the world’s largest internet business targeting used car buyers to teaching small to medium sized businesses on maximizing the power of the Internet, Kevin’s social media and internet experience is extensive.

Having changed his career in 2011, Kevin now operates two companies that offer local and international photography workshops for enthusiastic photographers.

Pulling from all his past learnings, Kevin now offers other professional the insights he has learned so that you can benefit from this knowledge and grow your own business, not matter what budget you have for marketing.

Here is a breakdown of the workshop:

January, 25th, 2014 - 6 hours long (we begin at 9:00am to Noon, and then resume at 1:30pm and go till 4:30pm

Part I




Part II

Overview of Social Media Choices


Who does it?

How often?

Options & Costs

Best Practices

How to measure success

Our sessions include brainstorming and interactive feedback and everyone takes away the maximum amount of knowledge specific for photographers.

Location is in Kitchener/Waterloo, Ontario

Cost is $150 plus HST/ per person (payment due at time of registration, non-refundable) - first 20 registrations for $69.00

We will send you a form for your employees to fill out prior to the workshop to make sure we are all prepared and we can completely customize the workshop to your needs and goals

We will follow up with our written recommendations for your company

Contact Information:

(phone) 226 989 8848



Once you contact me to register you will receive a questionnaire to better help me understand your business situation and your specific needs. This will help me address your specific concerns and maximize the personal feedback you receive after the workshop.

I look forward to seeing you at our next social media workshop.



Kevin A Pepper

Kevin is a photographer and educator based in Waterloo, Ontario. His first love is photographing nature, regardless of the season or weather condition; the Ontario landscape and its wildlife are his inspiration. But you will also see other styles of photography in his portfolio. From street photography to urban exploration of abandoned buildings and architecture, he loves to capture it all with his camera for his corporate clients and his growing personal portfolio. Kevin’s images have been featured in Canadian Nature Photographer, PHOTONews Canada, Photo Technique Magazine, The London Free Press, The Weather Network, and National Geographic Online. His diverse client list includes the City of Cambridge, Olympus, GORE Mutual, TVO, and African Lion Safari. Kevin also operates “Northof49 Photography”, a company launched in 2012 dedicated to teaching amateur photographers through International and Canadian-based workshops. In the coming year, Kevin will be leading workshops in Iceland, Mongolia, Tanzania, Venezuela, Provence, and numerous destinations across Canada. Website: